Renzo Rosso who created the Diesel brand in 1978 is a worldwide organisation. It is having it's headquarters in Breganze in the Veneto region of Italy. It is responsible for managing around 20 subsidiaries across Europe, Asia and the America. With presence in more than 80 countries, having 5,000 points of sale and with more than 500 Diesel mono-brand stores.
Diesel is having a partnership with company "Only the Brave" which is parent company of fashion brands Diesel. It is also parent company of some other brands like Maison Margiela, Marni, Viktor & Rolf, Amiri. It is responsible for incorporation of 55DSL and Staff International in Maison Martin Margiela and Viktor & Rolf.
The word "Diesel" was considered because of its meaning “alternative energy”. Renzo Rosso wanted to create an alternative taste in fashion, so created the brand. In 1985 Renzo Rosso having the sole control of Diesel. He is having an international team of talented designers and staff. The first Diesel campaign was ‘For Successful Living’ which aired in 1991. It created a niche for the brand and established a reputation for innovative marketing. The brand’s established it's first flagship stores in New York, Rome and London in 1996.
Today Diesel Watches are probably one of the most renowned and popular urban style designer fashion watch brands which has become firmly established in the fashion market. Diesel which has not just emerged but it has established itself with strong marketing campaigns and come up as an innovative international lifestyle brand through a storied history of strong, ironic and playful campaigns. Diesel believes in creating trends instead of following trends.
Bollywood star – Aditya Roy Kapur - celebrity ambassador for watches
There’s a unique characteristic flowing through each Diesel product, from clothing to ad campaigns. This approach is made possible by extraordinary teamwork behind the scenes. Recently, Diesel started its Holiday 2019 campaign to promote watches. Diesel Time Frames and Jewellery watches and jewels produced and distributed by Fossil, USA. The good news is that now they have taken rising Bollywood star – Aditya Roy Kapur as its latest celebrity ambassador for watches. Aditya Roy Kapur will be seen in an upcoming holiday campaign by Diesel, which will feature ’90s inspired, unique styles designed to stand out.
Aditya's young, energetic and vibrant persona, yes this made Diesel company to choose Aditya as their celebrity ambassador. It matches with the brand’s individualism and authentic attitude. Apart from acting, Aditya is also very active in music industry and sports. Diesel is aiming to target youth by making designs which suits to military, denim and rock and roll.
When asked about the association, Aditya Roy Kapur said, “Diesel is not just a brand, it’s an attitude. It creates designs that are bound to make a statement. In line with the brand’s DNA “For Successful Living,” – their watches and the new range of smart watches focus on individuality and self-expression.
I’m really excited to associate with Diesel watches and look forward to accentuating the brand’s energy and fearless style that is aligned with mine.”
The star has been selected for the upcoming holiday campaign by Diesel. It is going to feature bolder-than ever, 90’s inspired, unique styles designs. The new collection will be available for sale from November on diesel.com. It will be available in selected department stores and at Diesel stores in India.
History of Diesel Watch company
One of the most renowned and popular urban style designer fashion watch are Diesel Watches which are first choice of many celebrities. This has made possible not in immediate or past 15 years but the brand has done a lot to established itself in the fashion market. Italian designer Renzo Rosso is the face behind the origin of Brand Diesel. It was originally founded back in 1978 by it wasn't internationally regarded until 1991. Advertising which played a major role in the success of the Diesel brand. The second factor which lead to the success of the brand is marketing campaign that the Diesel brand was brought to the forefront.
Diesel watches are different in the style as well as designs. It includes the range which target the younger market and sit in between the exclusivity of high end brands and the high street making the pieces of outstanding quality still affordable. The style of Diesel watches is different as its collection conveys personality and creative flair. It believes in creating trends in watches as well as various clothing and accessories as opposed to following.