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Have you ever thought why do retailers add 99 to the end of their pricing i.e 99, 199, 299 etc.? Is there any business strategy of the selling the product at such weird prices? Here’s the answer to this
This creates a psychological impression in the mind of the buyer that the product is
Earlier shopkeepers used to give toffee instead of one rupee and sometimes people don’t even care to take toffee or one rupee change back and this gets accounted to a lot of money and all this amount is untaxed. This creates black money. This amount may appear to be insignificant for a small shop but if it is a big chain store, then it makes a very big amount and often big chain stores
For eg. If in a Store, on daily basis 500 customers