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Nexus Malls appoints Amitabh Bachchan as Brand Ambassador to Bring Har Din Kuch Naya Experiences

MUMBAI (Maharashtra) Nexus Malls, India's retail platform owned and operated by Blackstone Real Estate Trusts, has announced Amitabh Bachchan as its "Ambassador of Happiness". This is a unique partnership with India's biggest international superstar to bring customers the 'Har Din Kuch Naya' experience.

Amitabh Bachchan is one of the most popular celebrities in India and an all-time favorite across different age groups. He is a household name famous for his award-winning career and his philanthropic endeavors.

"We are very happy to welcome Amitabh Bachchan to the Nexus Malls family. He has an incredible ability to connect with different age groups. We are proud to partner with one of India's biggest icons to help us bring the experiences from Har Din Kuch Naya to our customers,” said Dalip Sehgal, CEO of Nexus Malls.

Amitabh Bachchan added, "I am happy to support Nexus Malls. Together, we will try and aim even harder to create new experiences for customers every time they visit Nexus Malls."

Since its inception in 2016, Nexus has grown to be the largest retail platform in India with 17 properties in 13 cities. In June 2022, Nexus Malls introduces a new brand identity, which stands for Joy, Excitement, Freshness, Life, Magic, and most importantly Happiness.